How to Pivot Your Communication with Video Content

 Businesses are in the midst of adapting to a changing world quicker than they’ve ever had to in the past. COVID-19 is forcing our country into isolation. Telehealth, a term for video conferencing with your doctor, has been a phrase that has slowly integrated itself into the healthcare world, but most of the public […]

Explainer Videos: What Are They and Why Does Your Company Need Them?

In today’s increasingly visually oriented society, it’s imperative that companies understand and utilize the power of videos in their marketing strategies. Of the various styles of video a company can create, explainer videos are a go-to option for marketing strategists due to high visibility and conversion rates. Explainer videos are short, light-hearted and animated, with […]

How to Skyrocket Your Traffic Using Videos?

Video Marketing Tips to Boost Your Traffic  If you want to attract wider audiences and push your business forward, video marketing is the way to go. Video content has proven to be a powerful tool, time, and time again. It can increase your reach, help you spread brand awareness, boost your customer engagement rates, and […]

New Pace Productions Featured On The Clutch 1000 List

Philly’s Finest: New Pace Productions Featured On The Clutch 1000 List   Since our founding in 2007, it’s been our mission at New Pace Productions to bring creative and inspiring video production to the Philadelphia region and beyond. Working with clients like Temple University’s Fox Chase Cancer Center and Comcast Business has given us a […]

A Guide to Making Industry Videos

It’s no secret that consumers are vastly attracted to video. In opposition to normal text or images, video is far more engaging and exciting. Because videos have a higher engagement rate, they also allow viewers to retain the information presented to them far more than other modes of information transmission could offer. It’s important that […]

How to Execute Video In Emails

Most people would agree that they’re more enticed by visuals rather than a long, daunting body of text. Today, with the expansion of our different modes of communication, simple, plain text can be considered substandard and inefficient in comparison to other methods. This could have to do with the fact that studies show viewers retain […]

5 Tips For Creating Corporate Videos That Influence Your Customers

Using videos can drastically change the way that customers perceive your products or services. According to Forbes Magazine, 90% of customers believe that videos make buying decisions easier and 64% of customers say watching a video makes them more likely to buy the advertised product or service. With those numbers in mind, it is necessary […]

Leverage Your B2B Video Marketing Strategy On LinkedIn

So how can you leverage video to increase your LinkedIn success? We’ve put together a list of questions for you to consider when building your LinkedIn video strategy and what types of video examples you can use depending on your business goals. We can start with some great news—Cisco projects that by 2021, 82% of internet […]

How To Improve Internal Communications with Video

  Although our systems of communication are sufficient, face-to-face contact, more often than not, is much more effective and limits misinterpretations and ambiguity.    Within the workplace, collaboration is crucial. In order to optimize collaboration, messages, requests, ideas, and feelings must be made as clear as possible. Have you ever sent a message that was […]

Why Customer Testimonial Videos Impact Conversion Rates

  Looking to develop brand recognition and increase conversion rates on your product or service? A well-made customer testimonial can do just that. It is one way to promote what your company has to offer in an authentic, sincere way. The one thing it does for sure is separate your product or service from similar […]